We Believe Demi-Fine Jewellery Is The Future

DEMIFINE FASHION is the first demi-fine jewellery brand that was born out of a desire to offer affordable luxury to fashion-conscious women. Our aim is to make women feel confident, stylish, and empowered without breaking the bank. We strive to create a brand that empowers women to look and feel their best every day.

My Journey – From Gold Dreams to a Silver Vision

By Jitendra Prajapat
In 2012, I laid the foundation of Ramdev Jewellers with a simple goal — to offer pure gold jewellery with trust, tradition, and timeless beauty. What started as a single store soon became a name people believed in. Today, over 70,000 customers have placed their trust in Ramdev Jewellers — and for me, that’s not just a number, it’s 70,000 stories of faith. But my journey didn’t stop there.

A New Chapter – The Birth of Tassya Silver

In 2020, I noticed something missing in the jewellery market — Pure, premium 925 silver jewellery that was both elegant and affordable. That’s when I founded Tassya Silver — with a dream to make silver jewellery not just an accessory, but a lifestyle choice for modern India. We opened Pune’s first 925 Silver showroom in Wagholi, becoming pioneers in the silver jewellery space. Tassya Silver is more than a brand — it’s a reflection of my personal belief that silver can be luxurious, expressive, and wearable every day. Crafted with care, inspired by culture, and made for confidence — every piece at Tassya tells a story.

The Mission Ahead – 100 Tassya Stores Across India

With Ramdev Jewellers rooted in tradition and trust, and Tassya Silver shining with new-age elegance, my mission is now clear: “To bring Tassya Silver to every corner of India — with 100 stores nationwide.” This dream is not just for me. It’s for every woman who wants style with purity. It’s for every man who believes in quality with purpose. It’s for the future of Indian silver jewellery.

By Jitendra Prajapat – Founder, Ramdev Jewellers & Tassya Silver Pvt. Ltd.
One Vision. Two Brands. Millions of Hearts